Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"2fd72608dab7bdaef0b4f87bd9fa3348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