Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"067215ae3e37ce4bf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