Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"e49f8a2faacd96d56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