Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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UOLlbiM\/13x2ExI7NtIEiqfwJlw\/MbM109PR9TjDUTGEm+8NUsMtxqSz8aYhNbU4qhcgG0nyqyDoWCI6zOMeJer0eBu8XGb5nyxbGxGimokgiXPpj6X3zG3DjKBwtgLQWBaAOHK+OlV7febbkSGvIer579XQf4MG\/ywiW2qYz9E9qU9jNI4oKQWA1zMTbyPbY\/Et7MVMW+SOVKtT\/OUQRJQ4ox4wGCMEkTEQkUya782DxMcfJ3BpeglJfCLznjK2TlT3Q6XGDpmwgREGQfH50e+OmD+yIn3NG1HDgY1WZ6aIYEXGSYi8FlsHzJ\/hmXlwRKXlYCMFz1SAdDMRGf7iLd7GZEKJZg740RL2ZTXOmgY6BPPRq1467I1jrZFSAob\/rkHXKNzLxGF+PBOkeNPlsGkCQ\/m6H9vWpalNwZBrvYkTpzRfd0oVF9samBCd5mwF4pbOKilDG3iHItksKnBDLYPCZCg2m0IgPDlgskBWtcCNXtwoMLCQvvQHFSjWMnn23GRCaaQesQCLP5F767+X7kXTn3eQfnekuhpVL2wB7OCQA4FkKTjM1hfoxJavPrJEYPFgUJYn6WmB3sWlyjIu1X5xv+7BEZC8X5n+mNcSXd1YFA9Vezd1eHBAG7FqopKhSz+pu7UfIfMQxAuC9BM5ACwsG2WpYQ9FwEmbjArDVjsD15DTXP0\/KZmoaYffFZO6onBkx7wnM8aDuCpVLt6l1vq9\/arXVcFrkCTteupCzMaTu8lEdgJ6jRljM8ZSkheINHFoCAvyfPLyCW7fxlzwH1OAu9xZmK\/0eyvLFR8HQxj60W+VJ8r4DRyuR2I7uO7ME1qXTqZR+24RtZS7cyogtnVPBl0FHt2S79pi46oaOjv2qYnj16dVjc588ib1DuiXTigg3EnzMJnxxwDJ80Fw\/jt1ozaq3Dybqzh32aroJSJLulaBnOQ48ufAlFSdpxjDE2uIgXgcD0JyO6wV5L6r\/LCBwo3x0jn\/FfLdEKPTQ9EwT+5rvEomRIqSLZ\/O3IX5L6fTl4Mf\/XL1YkCBfuphQrM5eEE7yLV+g9VFb2thRco6sE5YmJ7AX2vFVWT1h\/V4MeFTHTGcG2B8NRhgrcVwcnly9p1Qgw7GqecOxww7RNSI3WfHDHwTRMNzlevl9H3Yr+TBl\/Z\/iQ1T3EvMeqkAPj+pqQhyUCEvxQHt1b2SbV4ujWZDUoqf95WKJUJM+DwIgy92Je\/Y96ujQ8lLtG2IPdOBzvhYxCUr6bZCifliXZOTZdtWMfT+nC3GJds70BGlC2FLGo31207Ni7ce0efQURKANjI39gnoGLLzDv17t1bfuesTQGoHOL1APvPc6dauMLM3HKmyB0kwpukBpdjtc2I\/2z8ue7ZbGTfZ35zsOcR2BsmabxPucu4lPCwTxWt9c9lUbEgVwruNEmzuARhG\/VkYyEog0MdJi4Qkwvz0+QgGXvjVY\/N4b06na9X7+K23piviIyagmG4soSHP3rUMEo3myWbFnKBhrOJc8ZCvndoXc7LiT\/9Hdfm1P1\/4JSDJ7UTj45L0a0QQyTMWYZ6nHB9w949JIfNOMd2dDmWHqPPkuypPBPJ57c1ocJmDYOtwaFKgcw5J6KQQ8QFnSzmzWxB2PBqT31E+w5SH25A6Pws3+sPCpVd754Dljli1MRMlRzZLT6YBWPV71FWrrxxYUkgeYau2fF0ww4zzBXULjGAfD2FInsCbLHHSpjRYL5ymNurmT3LbSE77JKTDxv42c7IPaSiFiKrndXxnY2JUDevdaCmbZbVBXMfnCBkvSMPxPVnghpJw\/ly\/UuyTruT+GU6l+m8l43VcvE3RIzY8aBIpkorl25TkrX0cjOUe7TJ1zwMhYFpH28xqESuZM8mweVR2Ci3HZW+7Rwem7DsCOkWynqU\/4AhPaA5Pu2BDSzEhJoc033Hn6oH3OEsejUS6BDDH3NMmo337h5yoLtY4gG4Y5eZcK3+a5tPTMJNZRLgSuQcPOWzrLnOUg0XEAVQt\/RmSRpyC61b\/wk\/WvDCbILXb1aQ\/lnj71NUMHz8qNCTtJw70SZ+uqfDkA6pooVFWa3+E6mO2i012JmD2DmEPIGCz16rKfOye5O7CQuII4RwZmI9lDTC9A4PXI+owF0brPKJbCRZFc2QqW86rgxGs\/0awW8sFuB51luNZlT7WonZVXeyTnT41fBu3u8PrEHKsgrpIqGYxj+OzKzAWj17x9H1lKBdK2UA68mvW2VkWdGFZwTEIaXt0ukLwcATs3FixC8VZqbnu5FThN6KFV61dIhDIAC2u0eww4Hr7mL9P3ALpZqYQDROkJkOGJ8lWBqwIaDBjCnTyfIhCdseaL1YQIQ8TjOTAZ4dmdGFjc7WrsCTC5GzVN4uBWpKapq3cAKQ64DGqu5LG299zuRwJUHQRExRTuqr+QWfBiSIHc04UJm0QYY2Eemo6hSPUxgUr3OCAyyURdeH40llARfwfxfOzTTgQIANZ9uuV644wrZrbIxnPEDAMrKf3CdNPian3IJPbsYh0RzqHtlQ9mnIvxhWIEAMD+asgZHVVnRDK9PRyZXoqbWx3gUkytEvM5NMemDwysOM3HFjbjmzN4Dhqk160pI\/QUNnk+N4qMiyZi4w8izL3fbRlpM90ltvMlcs10GE9v7lWquhgSO08WPnyXjqWo95j280DUX\/CN1kNO87G4sQemXLU0+9HuByy\/dKX72HE\/nFnpwYcXu3NtIdY1uhmgrtOmzedZKCzAqCG8WlPeYVFvhJA+94QiPGFgbgkq61SBiHvinWQ2kwnjKcifPuVGGDMiV5RTkKHq46ZV2za+5sRA7Wz8toFoDOhf+TtT+vRTwZSvdM1dqPLUc0erwiYvM+DfFBCQ3PE\/\/vVvhfLSSEb4Cq8HdDTLx4WQYXAB7imjOnoZD2tCzU+mXB2z4bvMvqJmR98tsW6DIqVbGSaHlOECRlYZ7JZFzp3xyaUfpol9WKPGDgiXJPMX41h177K5jDtbJU7Uxcq\/YdpZ9\/9h6ywmpCnZbVSEwDpJ5hY+OWb4ZCHOuAjCAyo6fmWd++9IybVpJDdpbmOzjKu\/kccHSwaRuWtjvUFIyFFu+jiw1\/6i9DR+Qhzs2TPtMmau9oh+wLq1Xby3mFZ2n4IHkWonG4esHVvCO0FBe0IrP3h39Tj0scx+8PMwpaevlvxo2fM16Og2fw5AySKd+8UBjSuzP5MFCH0JUsitxFFiK\/8H0zF9RFsjaF5v7eTVp3oh3hVZ34cDlzcJ0rORdE1CvVEM7rlebFDliCTbkubAqnz5S+X4mU6f+adUaaf+r9iPpgf+ht7Khx3\/6mpFPJ1GGphwo\/k\/AGjlgqmz0MawRxbLWu0ShJ\/OqQazuvjC6V68hayl5LHgNU+IX5OXQ+OwNFrdz7UU5pqRI44f7pMkaCSMR2kCXRohODV+UW33rHwTx4D+1WgzqfY1uvXmMMP1P0wCzAH5RIhFE+xyzw9SsyJGkvtQT90OFO8OrsNVVv5KkmRcKtHqOA\/LG\/VYuWFkPZphfTmS6hTXCRKQGEraVmYonHeqKcDWGmln8kIQtpcOfxW6Jj5rgG0OyR\/Kf9t+uhxCDbgeQWb4zkw071fleWEg9QrwiwMForWTLjpUd0iLHe64MiwaVXVOP8oVkkXrY\/xZth63iuOfk4hO0uU2KkPTjMhe5HzPDvTvCbppVpPogjFm8ELCfmhYLeN1GaHRRZ2lQbN6WVPYLo7qDvxRPpAQAq3PRGUNrjnSYnDU6HDzyFS3G6y1Fo0IOsDbtOYoQPIV4gJbHqx3BUj\/Wrv1Fq0WNB4D\/l7TUlZQTMrvi8CJDhLNQNAs\/3ysFeXKvJH2Zj3MfMMRwa7ENCq1gFoSoQ+kWj2iaiZNBZ+zU+J4\/CwiBPlEay8uCqJgnTcFwS3Mj2rb8bW0XkqP4mb8KSBfs0prYKK8adZIjutbFJUVuqb4AggPe6f4yvLHSYGDxg6fzyQlHTSTlFqcrLqmIgIQPNwkGi+OBxtYeD1of8sb50fBHYDWzUOld\/I0dvoDggZwg1MLIQL9gun325o02qmr7eIZlImoNEWiVaZv934PvOwYzl1uq2ENHzhsrR6vP4WH3CsWAvKaDbhVAnyjJ6u8PfY5RzuOEoGX0Q0v4L7c+LdWJCjxhLNAsEVVFNOVvnWEmhAtGt6j01B\/I6FKHj\/lphX0R3j1cGCI8szebmLKmZx6mFJ1yE9KDSNpbwPfF2\/UZlzE5hlLrO\/6UBBTJmZodvSnT32a\/vkDQeId0\/gK0jKnT9BxeDgyatKMIoUCLH5VxembNh7ocRzQsKwjxvztXZ4xbAdDMrFsnasUU8O7omHZAh1YmZKFglsuWdiCfaq6ZMhChnJkEsgGpRyd1xuDbYqRWLwli7q7HTHFcee1p+x7DipC4CHVjNwiM1QVDRHOA6RF\/MfLxXcC8x62jI8zaW9zQOKYo92xIcPf9XYKVSJ63FjfQImsg3\/YLovZrFThm2w6LRkAsqHxSkt\/2KJSAngn\/2Dn1qsLJJKa8ulPkWwpidKU3riSh69b4Sf643DwkkZ93duGUvW7yvZRD7ALPZB7U+JstUk49+ysyL62WuB3CKPomd2W+wTGfD8keKykOJghK7GLNCYhwrtT7UqYhnCgWTJffMvWQqg8dcL6XjpAVUa7jPjkL3\/OnU1IBFHQLxzKFv3UGR5T2IWOv\/eXuQmNm0k5K2dqYg2RDeU196tACSU3vosG4gazW6CLX5ei9n9ypFHKD+Bpbkh80FedFsr39S0ydo2l\/eI3Xe7Bb+UpLStBZ3QTB1rOMLleQ4LZ7cWfde3nbi7iNVBNK\/\/mf62mT0NFiyJgWuYOmPXZwat2XMtlOHiZ6q9g+EdpSEiL1InXlw4haEHd1nVhX4BTv+OQ\/nvYelYMUTzg==","iv":"6c023d17a3492877b8f0512d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