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Dec. 5, 2025
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Travel and hospitality

In largest marketing campaign to date, Hotel Indigo inspires next-gen explorer

October 9, 2023

The campaign showcases hotels from across the brand’s portfolio, spanning Nashville to Tokyo and beyond. Image credit: IHG The campaign showcases hotels from across the brand’s portfolio, spanning Nashville to Tokyo and beyond. Image credit: IHG

 

By Zach James

Hospitality group InterContinental Hotels Group’s (IHG) Hotel Indigo recently discovered that 73 percent of respondents feel it is important for the hotel they stay in while traveling to be connected to the local neighborhood — the stat has sparked a new campaign.

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