NEW YORK - A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.
The company’s first application, which launched in April 2009 did not have a lot of functionality, just video. This year Lacoste introduced a commerce-enabled application, which it finds is doing well in the mobile commerce space.
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","iv":"7ed76a716710dd81a15447bca260d9fc","s":"8b8b006aba8c63c6"}