NEW YORK - A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.
The company’s first application, which launched in April 2009 did not have a lot of functionality, just video. This year Lacoste introduced a commerce-enabled application, which it finds is doing well in the mobile commerce space.
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","iv":"63455f3f7cfa6da7de0b8e2364f738cd","s":"2f8999ea8c8e197b"}