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April 15, 2026
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Fragrance and personal care

Chanel pushes Chance fragrances in Gen Z-powered campaign

January 4, 2024

Trends that a rising and powerful customer base love show up in the advertisement, such as individuality and playfulness. Image credit: Chanel Trends that a rising and powerful customer base loves show up in the advertisement, such as individuality and playfulness. Image credit: Chanel

 

By Emily Iris Degn

French fashion house Chanel’s latest perfume campaign puts a powerful consumer demographic at its core.

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  1. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  2. Burberry leans on poolside nostalgia for high summer 2026
  3. The Langham Shanghai restaurant earns second Michelin star
  4. Luxury Daily is evolving.
  5. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  6. World Diamond Day celebrated in 50+ countries
  7. Culture is luxury’s next competitive edge
  8. Saint Laurent spotlights signatures in ‘Tangerine Temptation’
  9. Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic
  10. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
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Luxury Daily is evolving.
Burberry leans on poolside nostalgia for high summer 2026
Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most

The Langham Shanghai restaurant earns second Michelin star
Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
Saint Laurent spotlights signatures in ‘Tangerine Temptation’