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Dec. 5, 2025
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Automotive

All-electric Mercedes-Benz pushes ‘Defining Class’ campaign into modern era

January 8, 2024

Mr. Macfadyen stars alongside Mr. Federer in the latest campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz Mr. Macfadyen stars alongside Mr. Federer in the latest campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz

 

By Emily Iris Degn

German automaker Mercedes-Benz is opening the newest chapter of an ongoing global campaign.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
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