Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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RzTeWryIggEhsuY5AcHU4UA1RwVpfiPA86BCG8BpDC3qSjCDCnJQcisijCZMNoUYk0N8sCmZ1hSrT96k7XSrmC0PNf6+p8OJMFgzm\/jVl9v30jp3Fzs\/nKUGu0R1SFohNLz\/7V68PjNc7reCUN4HOX0RNC+kcU325z9VP7Ng7gBJzyRqLjNUivruIRP2lndMVvl9VikcH7C34meR2NVtWqRqIWya1VPh8Fm79+6yMOR+d5SU1pcKdeSlheaaeomc0WI4SC3NxS6eWCtcat0E","iv":"698d7236c3be615c2fa51425da0ce747","s":"9d67361bdf35ef25"}
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