Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"8688eb61264e0810da234f6872ec4d29","s":"b49e6d2138904763"}
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