Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"c7467ec17ce781891153499c24ef90bb","s":"20ca0f92018999f2"}
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