Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"5ca2ec2f80d0db483c2955a577d36b79","s":"5e048cb45d7ecc3d"}
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