Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"191af694ea2f74025c34358db17161a0","s":"96906c9f54cfef42"}
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