Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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m+9GsRegYVleUY5MWFeJ72tHZWgvUVW3A1c1W5U9MYXv7rXxC+xUvX9jS8okEpP0XFuEgKtk49wi5ldv5816KT\/XpODNPcVj4322R2n88XUCLVtbwq+ZCc6L0XN4KwQdmzE1EXHzR8rb7QIssm34Tbv3rD\/7Fzz\/H\/wqYSY2m9FHMuOYi3Yb6he03N+J21P\/6gQdKuGlR5zc9yBXqDdDQaqa8fFmGdN9\/60S0y7kpfu6LxMIh8oQTH\/h\/W1ndfKp1mt4reXFyJLhxyyrqOFU90b+r29XqHfLPoV46QC3l1zGf3jNrGnzi1tA+Pn7SbyBzzDIQoieel6id7BWgHlAIZlI58Axuyx39Lp74gCaWfbDzQuC469NuWEPQYnZn89WZp0Q\/8LpsxpEBWLbnuSSlTO6NE6LKELqb5qQ3c365Uy07t4xWTicnTb3Etwl4HeriUVYL05PVyjhbC4YlYtV5aAr+WXA7JBhm1PuxAaAKOcA+qP58D78ZfbmtJ8DqzlyXr32h4r9bMRqSPWc\/5Vstc57VU+VH4b5UXH5jzhwapzF\/M+NYBJlr3cuyUlAQ0XJn+79VDJbbWEUGUextC5HQNI5mbyRtS7rNYoL+UfK86mX0ij+m3HlhSVyBgVx928n8H5JFhzP2INq\/vxwC1\/hIHW5v\/pOofL7eVbPX8HQh3I4GtbX+Lg7UvgWMIizJ65bbCux619Uc9SBX2WsuTuUfax1GsytDJ+giOfblAPeWsE5qDQ+g3so9npmaCJAwvVheuXSKgKngJom+3vlaGvrD1SQNpmV1sJIWgM0UIU7gvXpJ1GnR2XvBAgtMW0ZbLWxpAC+N\/vcBmSxvt38GvwYLpBUEm7XcVL1wI4q\/9ogZnQQkPNz3I24m0haPVzav9gouv8hQLIZK70zO+vscbCCqDQCat8dEHHWkHe5QIplU5U\/uexFg7ZFvhW5fPhHmOzW7sbrIR56RpsmWIITsRsTXTmeX+oP0sAdVRcA76XYSryLx4nEsJpau1obGEHZ1CoHykRA\/zWtwyxyTzHcEvvtYOWWxw3akehVt63xwXpeKckCGwQg\/JR+gkMA0HUW7\/HbBYY5nZG7rP7oP5K41\/PRrUHK6QUxT7No4TOiwdf09c4GxVEUv9+A+qyiFlQBcvrU3aRYCwvyU8slTu00zNAH0gquu8001RjApJ04cqc4JvpNsRIDo+0EZtmfmKJgz5R7\/VFazSVo+6TjSaO4nh0fzhp6j4EOpIwQBNf1JLqjEIZBLnoIqJGbfE63a45LnCxl8bOskqkAx8A9Vwn2v9Keeo0Bku7hnUYpyOmRCGG8EC4CkUSNMTEAhxR0nv6KHF\/Uu\/RqJ8UQUjz2Y9H2O1GJpNE\/qhuiQ61RlAwoElXhfrHnjspqlIPOl6DiOe0hVraZ\/I1vNKwvNy6EXNApQK86leTESH\/E\/ddRmh383Qkjsl6a2PsAfjOoEyfsxTEw9L7LnNtUL1Aj52ZTdaKM+qEQtJYc57O4TNF\/dtvVQYWE89i2xOUe7KKq1oi78DzuamS4PKbRb\/5hHTYffnRgVaW0BlUR49bNWNRxDl\/zFt8vkthlWprMmEzLjWN6zVaQi2a9Z0bQHClISCwiE1ZMtp9SmE77NPUmLy18loE29\/HuXl3oSiLD36j3uJfy1NajRo08o0npFI8fucwBCA4UaaJcOGAYFGtuBkYQJOpX7N5mICng41iVH0omX5JtOjakDVAjNmWjgePJQJpyWFSarRky+Gp1RdwlIG8bi9a2ZyK+rD52HyyZiDViI9ITq19MGMX2xDWkdWx9b3HSUzJVXDQzpXs8Q1jJQNk64Bec15mtoHbD31QECD42VpAZWXme2nY3EuqMmol3QSFDzI\/OVhT+3Mzf16dXbWPyZ53i9owwKH6JWNjz0tS3H6ZiNYvQnAM0oriaIl8pTaRqJkbropBRKO5ahxDbHEPqAvzPD8TwzFtDdYJVHzf8+L8Vxz9eKjxKf8cW6YG\/EUHgYxgJ+OHrncSGKZhwVG1HN8P96BWQddHtwvDfy\/cJUpaOLCTeYpNVQ1fHAv4HLoUZM6BfESt74nvEM9EngY2R32AVfqxOziJIYF5lH\/I42go3mxzebtTTFdXSbak0L0HJrJ9kkiMGRhZG4dBYTBHHNySI4dfGMIUi+6sEYC3\/QmFQcvHq6vQVPJyLQ8rFEaTPisFBHfcHsr1SUlhl33AI8YkbNRuTeYpnzXs949IAOdLd9Nc2s\/xuit5flKMEYql4q1KWuGXGYRkQ33wl+9OZ9Q4AmkRfqCNCiNJxlDdQrCvKQcF+Q3TRoE8FjF38v3ZoUfveFNv4m+yD28SituPy3p9kIV5D2e5J9Xb2dpWsjeDo\/qkWb6HM7DOy6uMPjrEv3BhZyhcA8vdZtDN7xjXAfzt0t3OuQlfr\/TuFMxmZiPbW\/We23OoIo+IUdInQ9AE0B4EJNVHML4kDfYcBhSa21TvcqJBfnPeXZJnu69On4KEyCWLgIDmDBh8PmVBAizcVvrS0\/hi89AlwaG+b80QaVaqHH7D+f9d26KCgNaDWIgyEXQJpzXrjS\/emn2YmZNXH7efqOuP4L9+TdAT5RO9PthykxGdgRJEUF\/GINS9VHRCNno2gMZLTX1q1W1p\/v5pJYrG55P8g8i5f+S0jXT9huP2naLsGgznElGVHBIgG7RMKIsGdhqj5zEU8Hc577qgV7Aqsmw\/PFzzXw\/JdEGB5jiS0Kn8I5TRJL9rHs4R\/wi9IkS1UYAb+e4t+l5AHx9uaJDzXA0pVJ3etxQgHLMdNtstKMRnosNcr2uRzzVLm8fH2uD7TC5NkIaX0BIS+KCKDX4V5c9PVWIKJlr4zFmkGzqYyvNzHGLFDPV6XPOyWxQdoNmUedTTDPDv7bpWrMZxUBuhiVlhLAeOByPCqakgAd7IZtxfYQIzaJo+tf8RPRPMy95fi9aM7pk3P6FiaUDdypByG0CgN3FOWbi+rRKlVbywiWU5rO69wvaMqbF2wC\/ftCgH\/MWtZBlmiXpCHc\/Mg1xXctS+6qpBet74Y9WQ8J8BeEe1niqYWOiA9zDS+V4dFe7dRRnKrbee652Awjt22hJO2csxgoKj42HSTOottuj4VLEf3Lzo2FPn0YAvAyFNmVAMn3QLJgFClWwOUog0bNp+5MSrVJh5rHvnFVm6dueM12PMXdRqupLPVjruPYkU06QQNdJ7n1dkv5YIh1+JDl4IqB4zvESBxUXvCU34eaEVnBtGI1aLrEOAU4kh4tfl9+FufsqvGrOGXmOaIQQimTaWFUosOjENpQlzWW71laTTJy3JvIR5J7V4+W600ipCdC0vqceLy56iVHpjNegC47kA7iEq9L0f18Ky6BJrXxbPlbYp4ruXarqDUPqK0bKLPU4+b0+RyFKDNP0WY1E5D2fJ8VeXLVlAJLWiVgFtk7ec0gtYAFQnNsmdTtJaBWLqhxfSwq3HTqfEqAfmQTaR9VfMrMSJMZx0jwtbz9R1Nx5N2iaUQvx7gXe90J8xJqkd6xCKuyhBwerI5N9tzwd1tJuWDOPJ7oSwUiFgcGZyvf4rqckmvwi5g03bnkKzoK\/kEt0cmRccLMcCvM6xai9QKfth5ogVkcrm4bVlInaWkTjkwKBfyxE5avrkG6iiaaF0w7oI8uqGlj+RuoEHoRRE1o2QkApWNPABbMhdnZylrn1RUHy281lmyh\/vUnT+yepFVwG02CuZdHsMRiU\/fGqdjdEFewjzao7XCK5hMJzsHkl5tYIJWJtNa5WiGgwaFmhi+5ChCEwYLr\/urPU1WLIgE2wTUoPaKtn4S+X3u41wEl+umyEm2KeljY+VxCPgIvG0TZo+fO1pL4Vyb1gbadSmQzpfAls38IOrz00Nn3t8dNDlSu+WbD7ydQ4C2moQTUMI4buZjqwVT4SQ3kdl1D0hAlMj0CoYHMHnDo2+ectEGujTvXKvYBfSMVnJpwWjGsFS+YRro4hh\/ORR5gjjgK3ggAKFqhEewuUhS5yLg8N5TLB6EoB59EaQ76Dw6an2cdAYNJwtwzCjQ9WJH5GvIPBhTlmouMdV9bsiiKbWevgMLX+4e0ucvZnRM4PM7Cm1cT\/sAhir4Af5EREgJsj3ne3P37qee7lK9k5wcxUVAJvvP2hSJNJLhxub87+XM6zvnUETeMTk3iAleOjUe7kX1cPl8jdwqxJPBTPVDIllq+ZsZ7+QfysBCf\/C6vpaKXxnJhj5GIVsZ2GeKmnIlN+So8unSlXPGy7ESF9me8zAm\/LEjrPJ\/qI2EljyKvwUcKJWrKspY5Fu8Twjrs1eYZystQPnQipzUjSFV+WEaLj4Zq3e+bmow1uBUBwuEBIGuagjFe1MmOQk3UomBntexD3NS3XddqBCLQfBMLA70oqDDi\/+YyUTgVHPOvXI1g6O9Hw+U77pv4LNjPtAbFmhABct8mJN3zrxebmCNHZTCRALmFKMU0KZcubjX44VJS2sJY46\/bduo\/lmAnucbtOI56N78EhRiEmvDyQ9B7ZvN4GLi6qJhuTj5FqVNeBc8KKpv2L7IIjO7YIAG9nLERTDddjgtvavwpIC+l6r9Uk156GFa5KoHT0Gj2AjEpIBjimWtzgv1k+inQkbCMufXyaIpwk4MMeUEablG9N3qg70p9cb0R\/fCyg146edmW8WQLGSeyhpqyQyqFbvZ1jfXMzrB\/tnLmx5rNRVsu4yhEql4be0HnYJRLJgB2YpusiVsHcIxxe5ll0yHlfI39cfvTYxid48Qh5Q3qG6sz8dZ6T9R40Lsre9g2TNBechW7EOqFLH7Z+JmDudrWJIbTD0RbF\/4y35CGXkcRwPOyLAETr3rriizPN7lSimyOfamo\/7L0faElwbMeFTvHsWIGEu4LxGGv9T2XZKttYXPFuu+NjSvdmaxQdnuZqhTuG5HQhj+IRsl\/Gr1Lz8uRGbIxYpHqwajZOgto+QQaezSHI4AexfgUow9hqOki9Y\/TtQqEmJ+QfMF0KDuCN357pV2NL5HHvcSGiQeMQykMJCWzNjrl6Ja9idraddWL6g9kbeDTHH9qePUZskDwyuuvGQaA7SEnJkWoxRyjz6rttsrX\/l0rOQvmZsTvu0G+Epf0m0EsogTS8o72w9EBVCULX6PbRNLQpgfkU74uctEqYkbelKpvaf26m4JoZLKjhZBXg9oqYp8QdwyzcZv2c8v9nOS+HfjxdabNLNHqE1NZ","iv":"9b58d304f34392f813029f5c021470ce","s":"706e16b244897d5e"}
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