Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"a564d78006fc9e75b5418d222524f0fe","s":"0c8aaa8f208a20b7"}
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