Fragrance and personal care
February 26, 2024
The brand blacked out its Instagram account to tease the appointment. Image credit: YSL Beauty
By Luxury Daily News Service
France’s YSL Beauty is launching a new hero franchise as it expands an existing celebrity partnership.
{"ct":"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","iv":"4ff3493b4dff49133354e880aec57d5c","s":"13f03cb84aad223b"}
Share your thoughts. Click here