Luxury Daily
The authority in luxury news.
April 11, 2026
  1. Mandarin Oriental refreshes The Landmark, Hong Kong
  2. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  3. American Express cardmember spend up 25pc with improved customer experience
  4. Schiaparelli begins Harrods takeover
  5. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  6. Gucci teases ‘Memoria’ Fuorisalone 2026 exhibition
  7. Alexander McQueen takes Manta handbag underwater
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Print

Innovation is key for the future of print

April 10, 2012

 

By Tricia Carr

Luxury brands need not abandon print as an advertising channel as long as they keep digital in mind and incorporate innovative ideas into magazine advertising space, experts say.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Mandarin Oriental refreshes The Landmark, Hong Kong
  2. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  3. American Express cardmember spend up 25pc with improved customer experience
  4. Schiaparelli begins Harrods takeover
  5. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  6. Gucci teases ‘Memoria’ Fuorisalone 2026 exhibition
  7. Alexander McQueen takes Manta handbag underwater
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
VIDEOS
More Videos

MORE IN Print
De Beers supports Desert Diamonds with bridal addition
New Longines book explores brand’s historic ties to pioneers
Dior, Rizzoli to release book on Lady Art project
Anna Wintour names successor at American Vogue
Louis Vuitton explores China for travel campaign
Cunard takes cinematic approach for latest global campaign



RECENT ARTICLES
Chandon launches ready-to-serve spritz collection
Global deliveries take 15pc hit at Porsche in Q1
The 1916 Company sets up shop on Manhattan Beach

Launching Radar, Triple S.2, Balenciaga releases ode to ritual
Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
Cartier, The King’s Foundation create fellowship for fine watchmakers