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April 19, 2019
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Barneys, Mandarin Oriental tap social media for Mother’s Day contest

April 10, 2012

 

By Tricia Carr

Barneys New York and Mandarin Oriental are tapping Facebook to market a new contest that gives a mother-daughter pair the chance to win a brand-oriented getaway package that will hopefully draw awareness to the retailer's products and the hotel's spa services.

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  1. Collaborations capturing attention of younger luxury buyers
  2. Social media users more trusting of peers, influencers than brands
  3. Albemarle Street adapts to changing London retail landscape
  4. Chopard shines light on carefree brides-to-be
  5. Luxury retail commission, Porsche, micro-influencers and Hermès - News briefs
  6. Register now: Women in Luxury conference New York May 9
  7. Fairmont, XOJet, CFDA, Fendi, Tmall and Hennessy - Live news
  8. Webinar on April 24: Experience: How Does it Translate in Luxury?
  9. Chinese travelers want personalized service, embracing experiential: report
  10. Galeries Lafayette, Valentino, China and Pinterest - News briefs
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