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Feb. 8, 2026
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Apparel and accessories

Prada’s spring/summer menswear campaign puts focus back on clothing

March 6, 2024

The initiative aims to spotlight the clothes on the actors, rather than the other way around. Image credit: Prada/Willy Vanderperre The initiative aims to spotlight the clothes on the actors, rather than the other way around. Image credit: Prada/Willy Vanderperre

 

By Zach James

Italian brand Prada is enlisting Hollywood talent for its spring/summer 2024 campaign.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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  3. Qatar Airways, Art Basel kick off partnership in Doha
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. David Yurman selects finalists for inaugural $50K design grant
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Secondhand watch market stabilizes in 2025: Chrono24
  8. Lamborghini deploys brand showroom in Egypt
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  10. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
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