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Feb. 8, 2026
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Marketing

Luxury ‘glamping’ experiences trending

June 24, 2024

Top-end brands' investment in tented concepts is attracting the attention of high spenders from around the world. Image courtesy of Lemala Camps & Lodges Top-end brands' investment in tented concepts is attracting the attention of high spenders from around the world. Image courtesy of Lemala Camps & Lodges

 

By Emily Iris Degn

Affluent travelers are increasingly exhibiting a taste for adventure.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Aston Martin loops Breitling in as global watch partner
  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Armani faces $4M fine from Italian Competition Authority
  5. Cartier expands Clash collection
  6. Qatar Airways, Art Basel kick off partnership in Doha
  7. Champagne Telmont earns Regenerative Organic certification
  8. Top 10 luxury branding efforts of Q2
  9. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  10. Emirates updates exterior design for first time in nearly 25 years
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