Automotive
August 16, 2024
The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW
By Emily Iris Degn for Luxury Daily News Service
Germany's BMW Group is launching an activation at an international trade fair with the help of American toy manufacturer Mattel.
{"ct":"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","iv":"90b6d06a0de116a64c8041c9f9cf7dc6","s":"6479163a29da0a1a"}
Share your thoughts. Click here