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Multichannel

Gucci uses actress endorsement for China-area accessories campaign

April 25, 2012

 

By Tricia Carr

Italian fashion house Gucci is featuring popular Asian actress Li Bing Bing in an accessories campaign that it developed exclusively for the Chinese market.

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  1. France welcomes first Case Loewe location
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  3. Versace announces exit of Dario Vitale as creative director
  4. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Vhernier enters Asia with new store concept
  7. New film from Moncler marks return to Winter Olympics
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  9. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
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