Commerce
September 13, 2024
American shoppers, where annual sales surged by 25 percent y-o-y, are a major performance driver for the retailer. Image courtesy of Mytheresa
By Amirah Keaton
Brand partnerships and “money-can't-buy” experiences for top customers have helped online luxury retailer Mytheresa near a billion dollars in annual revenue.
{"ct":"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","iv":"172fbb03d46b18963a3c5b6b14612929","s":"aaae2b5cb1a2f69b"}
Share your thoughts. Click here