Research
October 23, 2024
A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas
By Zach James
Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.
{"ct":"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","iv":"a4edc30b52ad9aff07eddeeb416c3673","s":"4c81535db4488538"}
Share your thoughts. Click here