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Feb. 8, 2026
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Research

Experiential offerings top-of-mind for 41pc of luxury clientele: Havas

October 23, 2024

A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas

 

By Zach James

Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Aston Martin loops Breitling in as global watch partner
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Lamborghini deploys brand showroom in Egypt
  5. Ralph Lauren turns to TV to spotlight Olympic fashion
  6. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Armani faces $4M fine from Italian Competition Authority
  9. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  10. Perigold, Olivia Palermo announce design partnership
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