Research
October 23, 2024
A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas
By Zach James
Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.
{"ct":"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","iv":"f3d4a39777ecdea81b1abbe6ad380db3","s":"b60d55fd38123669"}
Share your thoughts. Click here