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Dec. 4, 2025
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Research

Luxury brands losing ground with younger audiences: Bain

November 18, 2024

Podcasts are said to be a reliable way to reach multiple generations of consumers, from Gen Alpha to Gen X. Image credit: L’Oréal Current projections see total prestige expenditures either rising or falling by 1 percent by year’s end. Image credit: L’Oréal

 

By Zach James

Luxury market growth is flatlining, according to the latest findings from global consulting firm Bain & Company.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
  2. New film from Moncler marks return to Winter Olympics
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. St. Regis Estates to premiere in 2027
  5. Dior’s ‘Lady Art’ project turns 10
  6. Hyatt names global lead for luxury brands
  7. Fendi reveals holiday window displays
  8. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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