Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"4a13dc55d6793dc62007255f9c41173c","s":"d335d0d0e7fcf11c"}
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