Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"bb4e0104132040903e2f300e5aff9363","s":"e9f3bc62010be851"}
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