Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"5400e0ef7b993190fd9c27d0ebe589f8","s":"d18d4166f7d05676"}
Share your thoughts. Click here