Marketing
January 13, 2025
Newly-appointed Chanel No. 5 ambassador Margot Robbie is captured by French photographer Karim Sadli. Image credit: Chanel
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"72bacce3690cc5ed828ab503a0615ccd","s":"e207f55779986260"}
Share your thoughts. Click here