Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"d2b52118811d9fdca94ccabf44e77540","s":"4cd3d8a4c7119419"}
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