Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"36269beccbecf756ee7cd4dc4ef13eff","s":"8d9e01e4231e1129"}
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