Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"4baaaefe10643546e3da2fa84e4378ee","s":"a114112d0906f5d5"}
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