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Feb. 8, 2026
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Marketing

Top luxury campaigns of 2024: Boucheron, ‘Quatre is 20’

January 14, 2025

A series of activations, including a dedicated pop-up that reached cities such as Paris, Seoul and Shanghai, promoted the anniversary of the Quatre collection. Image credit: Boucheron A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Estée Lauder Companies raises full-year outlook
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  3. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  5. Versace hires Pieter Mulier as chief creative officer
  6. Diane von Furstenberg named Icon in The Time 100
  7. Gucci studies connection in spring/summer 2025 campaign
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  10. Burberry curates runway beauty look to spur new product interest
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