Multichannel
May 8, 2012
By Tricia Carr
High-end men’s online retailer Mr Porter and luxury lifestyle publisher Modern Luxury Media entered into a marketing partnership that will leverage both brands via print content and an event series.
{"ct":"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","iv":"6642e8114e0eaa340e0f4e02830e8f35","s":"4ec95d7ef35c297e"}
Share your thoughts. Click here