PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer at American Express Publishing’s Luxury Summit 2012.
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","iv":"9facb983fadbc5d94b7363a8e3e1632c","s":"572c41d90d7433fc"}