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Dec. 26, 2025
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How throwing out the playbook got Audi back in the game

May 9, 2012

 

By Rachel Lamb

PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer at American Express Publishing’s Luxury Summit 2012.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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  7. US remains world’s leading wealth market: Henley & Partners
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