PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer at American Express Publishing’s Luxury Summit 2012.
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","iv":"00a6de24ef24d54ced6f653a9a01a293","s":"4ab722e9eb90f878"}