Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"f8e3f2fc49cbdc3f7e7d98f9c3155c26","s":"0430156cf158d4bb"}
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