Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"92a8fbd7b08524bcbdf68d1ad8369351","s":"6f34898d6c910912"}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