Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"a229e2a344842121aa26eab9f6be1854","s":"bc0d94fa1e6be445"}
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