Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"e582b272ca8247521a1e90fe10832fbc","s":"e7814dc4e5294cb5"}
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