Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"0fbda5bcdd84d584745e75c6aa0d81a0","s":"7c960605b9c14ddd"}
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