Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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JVVQ\/S7\/BwQAZVDEV0B4MoB6lM7qy9P2PYnZfPrUqzM6OtqEcx77H1WmvOaEArHUEicsNJh9mTo7gzPk2qblN4gciOvpPDb9ALnFlcBwXbL68IbVgsOWln7PAcojgCHpxWX+ANRbqMx2T56yojn0QP78H00Rd2Bu3zBdM6NxuW+94p0zwPc0Yj9t4iV7tRRhKNQqWnJu\/HEqeLJOphZWk2P85ZFuSycCJVV2QXJZlkNvn1y4k2dT7DGjCv6CDIbqn9+vabiD5jlvA1jK2pMzjO5EFU2fsF7GzdVTPjidnpK\/23s3OXINW3N8FGhbv5FJhDwCl8p+StN7lhRFJPoFAPRPTykYHDSQFu8gOFNHudA+GjyJ5WhxzqsGF9wEDoVlC6V5EzBx1FDM52xOaCOVG0RCBmfmBcYLm88uey5iR65ZrkFhnRI5i8MdyyBBXZVbywJZ+cWcQMv8hHNwCN56HSFuqekQdiBseMa1SwTqTIUaV4zZqk9zZywRZ4gPVQsTjr\/naeLvUi5i2y5Kl\/2G9X3IKGqLhbOUZW64Q53rZP2aC1LIfYagKT9nee5fbGneTQMtWWRvEaz6KiIQqRKvSHFsCXNBXstSo6TEKiWst8vshb3DC\/XkOH1l\/5xsT+39cqdBmVoe61qRO0KICV4AjTceT8L15w7+teix20d9TIdO1mdETN5FtdJa7AwDzLVDWV\/uLhB7gDQFb\/AL5y1cUFw3AZYY67dzV5RimBbJzZhsyoyZXFgO5eef0TzIZSCYZgG7+mPKJjiYu5NFHKsnZhLdy9rFrULJq4SFUd0MlDz6IhBCbTebNMVjroeiU0n+Nn+5qqc1izusWyJxjjrBSw5E4jUMQDRevF32H\/DxTn661ZITjji60hX8ZzIzMAVdaUVLdceRIjBTI9mEIhwjY8A1LZGBIKeRLPSXPZBW49YhUdhH2TJO1JbMydQVQo8nIBKDXTQMYUh+rDlS1RWU4FPEuJWCL22jZ5zBXgoUwOJfVePTBwdDb8BeUAsceJkExZPdiVeWj7dtdMqxOF+34IBaW0I9VaYfR\/QUT\/wSE9H9JBTOWoEflnjNUfmeB823FGyadZh+6PSj1JtG121hMm6Io84T2cnNgmAyjaQBNjQEUrqgCXgrKPtT8RmIqMOptop2+xEsms07nheJ1gSTt3msqpladuxFoLfpx9+Q\/EnAgN0rxKEvhQdZgu2+N6o52mNewu36cDGL7EchJ6rw\/2RMh9YLCmiTiQKOq6hWiK6\/axwy6etK8QAhFqwYTqk0rk1PueQiNZPhO6SVLm3jJUlJF3NRUB2JJ9f6\/YkzBrxxTzl2\/ssHuANa4osFiWUrzkdH+3mLjANtnRClpmldQmqmgv82CnrlPRnsQmdv5wT4Jn4XtD10U3LNOWaZy66TjU0V619f5ifdJlKsFuXuQkxCa0Yvo8U66R\/AD+jI8FTINxbfrPJQq91pO2MuUwlEZRycHhtGX1ouVBtNzsoq8s+4njXI8p+DKvyXjd6CY7efgXjXEmHf5SwaEUB926vvrQCu07AnYC8Go6m2As9UmLX8rfRANETt7koVVyF5ZnmNayrbg6GBaYhe4z+BmIxnLmpJ1xw36xvtY+f2BJjK28Jam5xy3rft9SDTH6pwtct56PipPyos8jxGDdGDuQ\/MBNvPxVppi7okux2jvevldjYaxXig7a1iUa+sVexb8VLr7bVHA59QG\/54pyu6uhuiTtzu4MmZ6bdavgFvLZhZeqeHipsDN\/WQFAyL0PA8a6V8r2Fthl1uqQ79yopkGe1u7fG5WwJE9Hzd8EoZEWScnL3ISFTHFqdcjr8lfiI4oAMH5cdZHe6Y8URrWG14bi+HiINd4+uJhavXc78wvmBrKjbL7httdfiKHcOn7IifjF1npHnae2Cyvb0dhVjVWK6hHVCVjBd\/N4m8Q+JegZnEKuZpIvh6VFsSnzpfxjBm2MmPRWlWivrZVGhJ2wYpchiXJ1OH3Ns4VPRg5iab9+BG+HwvC4b3ccdRoLL\/Q8iz5KZh50oiJMFcWqZnQNrUShAMlssYOFNQsLNkyGt+YpmT8dCX8gx49IEhwv\/0\/fmyFi1RQn5MH1llMkdMSBNfq8tcTyiMJS8Fdg9DdEhezn2\/z5Q5rC2FnRicI\/SSUjzLxSvEfKTIT13FIdNMSo6bF5D364rRFn5rubkVZQ3+Y2cBgl5rUXJc2WTPqIQI0KsW6F71Hm\/TuhB65NTtxdpQ6y7l54d8CXrSenWXEpDRHD17af0kLeXTLivDaZIrq1qpf09djmDH8bJZ7jrJ8brjfVDQ6vVfhmgkzlzIFjZESgdRcdyssy4p9z3e1MS3wKZeH+Cf4SRuJwO3I1arvfRFzU0eFNTaySDOqt0rZ756+lZwe3JKYpRatTrnseo4TGkYYd6oHLubxi\/eNicR2lDYauM86iS\/n\/bYkzrFQ7MNh8yj\/o48Tw879POgDUeuH8ZNtULIuQ4kwelALN74wH7oO5gZwIAAWo6ZkPjuzUcVmfrPdMJtINVR+qJIeNmRXpIeDPSCPysR8qsX6GpElETmgwNe+8WSgwITgBaWOa3F2ek\/km8TGtzQ1SFZYQsk\/g9rUFaFccC2YLCQ3yWQYZfSjLM5cbuD1PMNrhJlU91NMM7ACUZdET\/W8c770yJ\/p\/wQb+Rfz8L99qN6Jt7SavaA6KM1\/4C4BbqPcVzHiJrC0mlh3rSei9J2JDiJ4eUEZqRLODtJCErh3UsXvWU\/4VN9fr32aiOIZps49cH3T3rDsy\/eKZ+J97gYbfN8xHcQyg8YscJUpVUWU3KobCXLXWgXY67nCYryy+0Vzl6N11gFm9Q5lbYWS23E3EZslK5e4fR0+nYJB+PrdmXnTglL5WDCP0LONBkCNLfR40VkBhcMruJZnyRTjoSqetolwOjDBlvyTyzo92tlKcor+3EZd736oq7mRj3rWkIyHsYExNaRli2sXr88c6YBp82Gchykbv6VHtCnPV4R4OQ+cg4KrfNOkg8sAnWdGyPURSR0bsFSCcNImj\/4rJYnbW1i51+uD44\/pFNYzx5qCTlnJxwP7sVuJcCyel2cBombS6zed96dyg\/60I7FmN6qUcVa\/jRzGaVFKQ8+xjQIBzXxS1dw8fWA7s4OuNKY2Qg6SvLDHL7hYiM1A17wqFtLMUPl4tBmCMCCxx5phIoS8iZC7d3C44rAMzYTmtikwB\/WnqpRwtbyhYRcDjK009i9IFYVyFgV1OdWKof2l6PHaBqw0zAHBaDcufTtYM7ZYtXMYu91l2JF1M1U7Ueg4PxoOHfg68U2iAzLEquZxFrrRLOBSMIrJ7e80oua+VmWTl9T+XXlwwoM6E5mGZdvLUhw+IA3at3EBq8DY+S5T\/LOg0qHN1ogQuRJqo\/SBo8GsIAl9+FZ23wxv2t2YUJo09NO50k0KVp2suh\/K0UYOwXzYiTnhHIFg10GqtcFE3KWlbzJmeuIeFPhIr0qIhA9VmvjLKlAffWjkcP1hK88JLMoYPfgUhR+YoOXPmCw8fqTqO30uTUQHxrfL1rpdm+1WCgA14ma6rFbW+5x8uipV62zwTig8Bnu67jrtrUJe2K8fYWIQlkVefSQ37NhrHcN3027IslKRmvvX5F+iudTwvlcFSH2T7xlci0bJv1BkVIKRdIm98E7n0vRGglOl\/O6wJdynira7Qwq7+szNUFUHdoxnrpirkC9yduDO2JVD9oVFWpbDUSATcgB5c39BO2RxpYLpTkkgUhUp9g2kBZZyZY8gEgHtIwbs02Uc4zC51DAQMkFn12dICXof0RpZFg\/NoPs6L9lBzEI1VDM3wE7DY5WV2Ch+YlTyHyT\/pFpwI8Zkzc3Z5ApzY7aYFRmYQ6EfbuVKYj8wzIPV1fCU8ckjauXTV8LcCDtj4tn6YqiyAdeq8TaXNP0BSIG1pTDtVQGsf4gSPYRWlCGzjtkFstAgFfhWBPehSYecANpMoZ1r43oFhZiLJVq406VjB5E1b7DBsel0A9Ax18rlDaSnzqqCmVSDSp8l2UiEWD\/+WPueasEE9lALQOvVfXPsJUpRuK8Ldcy9eObLVSnP+WYR44i3ytZKn06ii5Pooc4ZDfeYTIyN7Fx+Mzi5io+h\/d8MEsHHh3ZeTvtzJIOrMk8oSWCQV\/ziDLrU7ySYVX7uPo\/HwcMk1ZMAU4U4aCDTPLxNosvRnbTxi4un2Klzp4\/Upocpgb3NMzqww+UxYizOizhc5yPM1pltQ9SYZ9UVGWcjotnjDiROkHFClmAdSfPYukPEy9lmrOhRYpOySas3ZS4+qu90y1FbwqoL\/In4MYpnhA8LbonUfCGmpHO0C1fPX8j3wEKJEL\/SXwXOuQBI+vtzPXdVrL1hB96XR5Jhq+cMof3K7Pul7O6lSbR5tBiIzORHZ8fAWKLM71yPu0zqtk+7XQ+WxYTJ1IsybG5wWs8fYymC8JvRoHyw7dvNxkQIJKJ5eXflY+9iQIPuqPxbwwDcGXaHWyuw2PKEcZgO11VTqK6f5hXSDXBNtjmErkFLTaFFv3P+nkJFQMQy\/orc\/m4YcOJUl4e1+bPJ+tiT1kPLuZJRbCkZH2xX62r+vDUNIsm7VU5TtF7p+67tUhwfMza\/+8uNZ1A1hjt8BRUjtTRgl9DKH7V+i3sxoyEhpwvhqG9cotx3Bw18\/KGasz9002CmCjUegs\/ac1I8d6texGCTAj+BY7kvVkwtquM8ZVPf3d6yKP+rM38dNlCZiWYJl9KOpk7bStBr4tn987rZXjxsWKoqh\/TUFvA8gvJmdcYebxPZx28cwuUQiT0TB4PJuTNfnoekiH3y94J1y2Q7NHTPrTt7SCb9FHv1q3K5bUseHQQJE=","iv":"8ed37a44636058b329ab0391132383c4","s":"30155f84e8823c8a"}
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