Marketing
May 19, 2025
Marking a milestone year, the combined value of the Global Top 100 reached a record $10.7 trillion, reaching a year-on-year increase of 29 percent. Image credit: Shutterstock
By Amirah Keaton
International market research firm Kantar is sharing the 20th edition of its BrandZ Most Valuable Global Brands ranking.
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","iv":"6d02136b111721432fd720756f3078ec","s":"e5e3b3b7a29efbf1"}
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