Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. New film from Moncler marks return to Winter Olympics
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. St. Regis Estates to premiere in 2027
  4. Dior’s ‘Lady Art’ project turns 10
  5. Hyatt names global lead for luxury brands
  6. Fendi reveals holiday window displays
  7. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  8. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Balenciaga makes holiday statement in new campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Watches and jewelry

Longines celebrates century of Zulu Time design

May 27, 2025

The anniversary initiative spans a campaign film and stills, as well as a new take on the spotlighted chronograph. Image courtesy of Longines The anniversary initiative spans a campaign film and stills, as well as a new take on the spotlighted chronograph. Image courtesy of Longines

 

By Zach James

Swiss watchmaker Longines is uplifting one of its signature product lines for reaching a major milestone.

On May 23, the company released its latest campaign, which spotlights the 100th anniversary of the Zulu Time model. British actor and house Ambassador of Elegance, Henry Cavill, serves as the star of the initiative and asks the advertisement’s central question, “what time is it there?” – a reference to the design being the horology label’s debut dual time zone timepiece.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. New film from Moncler marks return to Winter Olympics
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. St. Regis Estates to premiere in 2027
  4. Dior’s ‘Lady Art’ project turns 10
  5. Hyatt names global lead for luxury brands
  6. Fendi reveals holiday window displays
  7. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  8. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Balenciaga makes holiday statement in new campaign
VIDEOS
More Videos

MORE IN Watches and jewelry
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
France welcomes first Case Loewe location
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
Dior’s ‘Lady Art’ project turns 10
New film from Moncler marks return to Winter Olympics
St. Regis Estates to premiere in 2027



RECENT ARTICLES
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
France welcomes first Case Loewe location
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms

Dior’s ‘Lady Art’ project turns 10
New film from Moncler marks return to Winter Olympics
St. Regis Estates to premiere in 2027