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Dec. 5, 2025
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Software and technology

71pc of CMOs plan to invest more than $10M in AI through 2028: BCG

June 3, 2025

More than three-quarters of those surveyed are optimistic about the use of the controversial technology. Image credit: BCG More than three-quarters of those surveyed are optimistic about the use of the controversial technology. Image credit: BCG

 

By Zach James

Confidence in generative artificial intelligence among high-level advertising professionals is rising, according to the latest findings from Boston Consulting Group (BCG).

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  1. New film from Moncler marks return to Winter Olympics
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  3. Dior’s ‘Lady Art’ project turns 10
  4. Hyatt names global lead for luxury brands
  5. Fendi reveals holiday window displays
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. Chopard, Boss, Lancôme front AR experience from Snapchat
  8. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  9. Chanel signs rapper, fashion star A$AP Rocky as brand ambassador
  10. Pietro Beccari to lead LVMH Fashion Group
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