Software and technology
June 3, 2025
More than three-quarters of those surveyed are optimistic about the use of the controversial technology. Image credit: BCG
By Zach James
Confidence in generative artificial intelligence among high-level advertising professionals is rising, according to the latest findings from Boston Consulting Group (BCG).
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","iv":"f3e8395bb5858f6c1e65f6add4e37ac9","s":"4169f56257bfdb4b"}
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