Watches and jewelry
June 4, 2025
The brand is reinventing its image through its latest advertising push. Image credit: Roberto Coin/Craig McDean
By Zach James
Italian jewelry label Roberto Coin is beginning its next chapter.
{"ct":"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","iv":"b6f6e2ca45b033ca6f48d68042673593","s":"fecda303059989c1"}
Share your thoughts. Click here