Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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ysMknxLOGcXpEAQd4f8YrpYxMmLo1xLY+B+u\/tfHwUj71bANw+V\/qNbJoeOBL8mxn\/nYL\/59gRx8tcab06TbCts0dbsJ3St\/gXssxP4pzKr5rEnxPua\/c\/RMU48d73OegBi0oYT4Xwm5OFnpf20XxX7Gka8OwdTDUKV+gN9pqW2qM7mDu8L+OfInhItYOjPeg0lGwPYFp6c6wGlf3bH1XfkOFo9601CCZUHvH7wc+qABkOQ4AK\/ZQO7ulRyGTL7lY5b6RFcLOA+mdMUzwpD5YGqCnUJdnErakkqWmHrtq7utzJqHwU\/Zm8rBGMs7F\/3qkX8uZEwJaTr2YmS67rM7FjkTZaFNv6YoGagfZTwEA2EiIe7iejPsvtO7ne+6SO6FdT1Rs3PrNyFJP\/xgmjOx66AuxU3gcCoU1xq3xIBSP+DJl9MO6fmJc98Ik7gCnOE00JmSXfWZTQa7oOp5jl2Q9Y2rwYlzujU8cfZE2o\/dHRmkfmJgEILpmdqM0b\/l7XCiCQqBIOdQzc\/TLs3xY7mlP7+6i4E2pVSN40NUnyR4oyjzWxn0kPcKOrcm9oLKotHVFkyEpD+gnNNuUJU4UTBgndNvnqEUnXuzIbAG0ZeEShTJFazmTFvbgeFa6aVh\/aIoI\/jsHY32WJ2zsC7cXaSnvRPbx9PzR6K78mtq9CMPEPIVHWI8P7oO7NJv\/0ciYkHP2aznZasyvLpxi26HynqJyqDGGQRxsmWJ3WDbAQtU+hu+7hG+47Z2P7aTiTdnVFaOoG7lW6tqK+zhoVxG9\/LA35xRUnWnuuTcBmZyBSM7LBKmtx\/xuMcHvdRogNL92gmDwiSblIa3OnX+b6b4MbAw2mVrM7Z\/5SLId1BEZdV5oh2of3wj2giWZkzJnYR2EF86zi2yI878hK33U4LvJ9ZARvbfHcRZPvu3N6qt7zonZe6uIvuU6A5DEiqR+iqy8d2fhacxJW\/T8j9\/ncLxKNaeelQ8GD3AA1HqdJMC9ioYAhOEMbrL9OsF2blVP7iDu4WsfjkyfO\/QVIK132IfEWgNzkqFHjjXeHDQez9O1Q4zG3GQSdm1YcfJeNwwKuvQccR5TtCWcd3iXE7zGLfjHMekWpX+15hMby7\/s9I\/YclxUGRchBRjDZx0kVsxruM4qoVDH408xi3metQlpq8G095AtPLX3PiQNkew78miemeOj3uoNWXwWnmDzCmxXTk9Q2tePNWMSKpw0z5eB4dSMT3czTAAUXfVIbzGsvNJvNXc5bRb7sOHBbJYpgGYfi5Jn3aVbIvZsIP\/s5mRHmLLpQKhVgkkZv4ugRTj9t0Hs\/+7r04DUr0ykVJiVuooVkNZzEfq9vTQUuiOVw1ioSrEdJPqI\/4x7EDGthUMdA4Z34XaKrlD4NS1XvBhXryXlCx4fOfoRL3wAW58pBBbjsKH+ZrnAt3N2NqqjH28fgxPmNJBz8fy9DctShnJpwp7fLLj1CCKHVXNEz\/AN78uk2\/tXY4uKK3\/RGVhWiVsx+u+FHx6RvuQvEYhcN8yOC6g6lg9SUSoXh440aoiCg1Sx6jyrsGPDJF1w5VxBFIqOcWtP9nHUZ8hsWHZTqjs9K6RjqfXTtKGl4qa1cih4dEYhKaMVX9qCb\/z3gZbeGLHDuKAQg9k0Hu3eYPoFbOUr78BrhEqOiaGjrf0gDV9Y38YkofkeOfO85dpdY9pfjkE+7m+CNh6zg7QvEFegw5+w6W1xl0VpBQFGHeUAnK0ScXYRxCC\/QraEfTjkCvdnv+us0pFo3Nb0+G7Rs2AIvVD7pRawRd4pdZ7HbRBZ2jIVlwR6HuIRdQeLpevX\/Q78dK57xK5Ew2GRPAsVS6D9oslVrh5PL8dcvwNHXYs5m8Jl2WhHDMSH8Q4sTPbJp5ba9KBCYYiBHlNY\/0WFTsw2TbzLN3E\/9eLnMvhLvISh19xso5\/AlOXkd63GV47PDL7Ad6aLamk0DzlZMf\/xmOa3TuHy+ANNgKbZITXQBlbu8j8J9uTF0+RY+bcCBhXoJZmtQTVDOSt\/yN23qtfH+XSkPLB8GcIPkFNteF+MOFZYwl8qDFf0nezJ9iHj9l1OT\/AIMA4\/+HukZFxQhLx\/O4ckkZpvXW2GlAw9UdSElp4JxBXVLX0cD+eTUCUkgr8\/6x73e6Ww3\/Gy1KO3Ea9jOGuFEYfh1d+gC0u2\/BRc3KVqTUpYTqle+VAJ4sxctiLFbw0D044CNNBrYtECSmksHZj5rdb\/008fFJ++1xT+xke6JyaGFEJd6lpqFUNEsRwXC99IYRYfJk79XfM5GaoLQ3vYkpKhXpLHDnn9reKydTV83HC90INcK0bYrLgQqIlWLp\/XbS+q8vDMVquNWOIeLERhd\/j4p6M1NBaDU6UmfQ\/9K6SUG2c8Lp7Y6iX\/fxptJs1xKSCH7tRRti0+zYcfLWKdeOg5v6zNClsjnI10um8pL2HkBLfAi3l4jWThAO8KF2ckFBr5Gtfx6M2PKQfiBXV06WCvffNvlpLnIv4pcM\/UhdM7Vl3urW0eneYXtAoc2yM63khwCcX23j9o4yMtF8YBip1cv3l3dDsYd\/zA5mInT2XSI7qiFyQospjelIHlSoujjmAgUhszgByF6ZOOXWxIraQt\/7BqAKFYXuLzBIIFtdifrkJQ3fFi4VajO97V1n\/iOdzkBYba3ksnNdi7IQYA\/uhG4nCkl+QqMaZQbzh+1IbeC02YMqUe\/xAw1FhINrmmpkpzD5h8xCoYcHZXZxNRrO0kT+xYa7\/Ux9L+g8DSn964mGKxClDx+LNPdUkjBmKhOc2QG5AXfoefVGJPv8tTqIRbT1TKDoXUzw5nyMFfj86Qq78Z0Ojl4ZbC57wpw9syLAqJu58KoqcWgZ9fXNWHUN85yQ\/Ay+F47xWENc5NeXOvb7KYHmgeXsrnvfMFcaw++P89PqqyQ+MAPHSMwQyrmeSq2vqmOn0wdQy8NZqCAPEccM6AbJUzFTwDV4aiFbCfQ4I0ZUFqlguHfS0KVHiQHqqmoXG3ElJXwiH4AMiNZfWM74JV6DUYRAnGBqF5VOKsWWwj9tcjzO6PsXfFctocyOuBG+pTggda7Nk0w8o\/Lv7aVlRTBTtJXrmxFCfpHRk48NNvXXnCHxmgtd0XgLJObczysGvtVt6VbcsanVIhbd\/LgjWbz40VdL1tIDg1xlKwhOWNX8obV634kMPr100pmktabt4PsvbT5tU6aIdWV3HB\/8qfztmw\/f3GM4VPvLxeIFbg8wxo8jqWUhut43oLfsiYp7tBpRNwgjXPbVBO4g54th+dDuR6NuXNFOK8Rw0KV6YSbQx8EXmOPePflgAmBhfJ7fg4tnnwD9t3p9GPnVrQCl1QFC+EY8ZP0a5GPfpbp\/R5xThMda\/BmY0C7W2UNB4lsk305jS9yGBZdgrDdc7JGwimPgf2FXRBEULxORqP0JT7l\/i\/G6bVF49LwGZu8y1WQaLGMQkT4iJOf3TGa5zPprlHG76pX1j8s9ZJvBYiRhcMx3YzeiyetFEfmKvvjxeL4K0o93XmmygejHlzaPqJvTElOeOEGQlO4kNBum8z\/CY0hyHMVXh4jd5y8j+O+1fmHDbnoiMopH8+COa2exWO1amAirciIu21FxaeGYBHiLR5F8pEkciXHw1LEXqGtP4\/kc6TRlYQdnZ8b4SyHEvCt7RoHHts7HPQYMEJM73cfLLdN1e5mV9pr1F2i1UrO5c3TZZTRjrDJVLsj42Lgt2xeTaqfNrs58g61qAWQ+mrWwfd9g1lY0iQmOi1aT9bAROfxu9WHKRuzL3A65+VC4nxVia\/LdGbK6uSh++SlwCjJTVYIYpHBXgr3DgIJd4rDIzMn8d3N89pxkUyVY2q7VWv5GT\/6faZCkze69VMF\/DS01\/VwTGfaiKJ4bjav9daX43HlNp4qd+P3JhAc3M5GBIvlrGP2uHKHg1frPS4CmTBo0BtkjhunaEWId9fo2qWKaP7IFrKVqf5kWoYGSfDaxDAt8dFUsK2egXY6+49d4LE5x2\/4btpdYGytzsv1LgyauB46hlsiF2kztqQMQy9zlLNH7D+O+9YoxZvu9tDfvi3RADOPmqR\/78k4kIMdxsgY7w0F7562v9mWCqLVwtQlzTM3iyg2A81ZqChDv3cBV49ucV4996hUXT35E8Okhe9uRBRAdXs2QxsHEEGtCZAyw+VIO4jdvgBKYfqpYFoqpNULXovjhK2zPMv4jH3baF0ICmf8\/BR39VLnT1NAKaCDlZoSQqHUni9iUSEuuU81SypAz2\/khIwfWFfxqsl63A54Qjee8aRfWj2YqVeW8Xr\/laI3HEJv3271d2gwFhWknKvlLE+9K\/j\/dNAMvPdzOYg6USW7jyLTLyZwJ8GM2QWyzDud4\/yC0TOza7YNam7QFVOHp0HKpJhNDAJZ+5I301rB52g2G58omLNRD29oaa22cFy6rqN4sAGTb8\/Y\/5VvNWgLAT8wvfIDnqNcZbcbwyTnXm\/7aqELnXVJYsZmqZ+EqUbzJVNQ7fDrh5B4VMEgnmDbcbQ2FWqvTOEtBrtk32MyygX1bEgsB2IFl28TYDz4j2moD3kLF377EPn0HVeDqVW6I79w1cp0\/v4YsievCAB8ikREYQdfSBK9g\/6zZbgpujszFofg1XdNVaJqZK5+MWOwicAs2OvxSKHfMHwKvk0qOBXfBgibrVRRTMc3MZxNOrENDhoAJbAadO1+NrHWpQ0u0sivFLklKm1PyX3BQNR0Kxzp9BYyOvUMVl44hXtKYtJP6lF6BpdeuI75ni9xKh3ZSv16tSWxloUCFlb79Bk5fH\/RI0xnkOgY\/xXtSqsC61GcepQhyy3QZ39\/zEyM4c5KD0zq30ABvhkDRTdQoHpyBtyxZkV179DCPBSwgWjwI9l\/Z6ikGJDIp032AbMJ+yfaY\/cZK4azBzQtYt6OKoHTmACDQEqRrYAojHzK1VAFoN4PycdTgO6ieIvcVbO\/fNpUuuFmp54AZAfqYAdRPCyhRiu9s9NieKweKzhC05GVZlOr2XujX1v079CuN4umXIRWptp9zuvOZ1Tb4mELdIDtEABACwLt7RYlg6VogQVLom4X1njiPDTgGr5+OBdfrDYwnV87d07siieWiPHzHRQUnc3doEYUDUYfGbqrrR3ub+6+\/jueytV9Hv4Pi\/ukPTSfMb768bHkqnLhMz+8kQk9kQrHHrB21BcgpUZ1dQD0GMnVzcrnVANYZm7eVmwOjH3TUbzBMcXaNBZOvJA6uR5DIgTUQSG\/kV\/nyagPa2pOJcwjO1ti+8Yqp5ijI1O4PK\/1ubj74RRKlGsZKoxe03IrI7GhAEN\/EHADXZrByEpBdHDC85WLSi0XSwVFbSRuiWu78VkoTnnhPWp5kKGw+NMTaOX0Q7sWzFCUktAUGIKfK9QQ2jrejVfOpBr\/530pXv1XqeiQFyrRDsX1GjH48TrFzHgZR\/tSsB8dW6PzcGpgqY=","iv":"c36b5bb455cc40bf48f22681e15c4fcf","s":"501c80fafe6dc1d7"}
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