Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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","iv":"9f3325c029a245cb6da3e3cd25916bc4","s":"c050ed14df4d5b16"}
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