Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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","iv":"29209b0319cb9aee669cd76dbe77a504","s":"82a8b8dad9b46a1e"}
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