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Automotive

Lexus transfers engineering skills onto tennis court for ‘Signature Shot’

September 2, 2025

British wheelchair tennis champion and Lexus brand ambassador Alfie Hewett puts an innovative pitching machine that replicates the shots of top players to work in new digital content. Image credit: Lexus

 

In light of its partnerships in the tennis space, Toyota Corp.’s Lexus is providing fans of the sport with interactive experiences.

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