Retail
September 3, 2025
A cast of prominent models serves as the faces of the promotional initiative. Image credit: Saks/Angelo Pennetta
By Zach James
U.S. retailer Saks Fifth Avenue is spotlighting self-expression in its latest major marketing endeavor.
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