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March 26, 2026
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Automotive

Lexus turns LX into full-service glam suite for experiential activation series

September 16, 2025

The custom car’s exterior features a pearlescent pink wrap and crystal-faceted badging. Image courtesy of Lexus The custom car’s exterior features a pearlescent pink wrap and crystal-faceted badging. Image courtesy of Lexus

 

By Kiran Gill for Luxury Daily News Service

Toyota Corp.’s Lexus is transforming a luxury SUV into a one-stop shop for on-the-go fashion and beauty emergencies.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Audemars Piguet brings AP House concept to Miami Beach
  3. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  4. Waldorf Astoria restyles suites at Rome Cavalieri
  5. Louis Vuitton names second edition Watch Prize winner
  6. Boucheron opens first flagship in China
  7. Printemps New York celebrates first anniversary with LG
  8. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  9. Natural Diamond Council introduces World Diamond Day
  10. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
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