Fragrance and personal care
November 14, 2025
The luxury deal was executed through New Incubation Ventures, Estée Lauder Cos.’s strategic early-stage investment arm. Image credit: Estée Lauder Cos.
By Amirah Keaton for Luxury Daily News Service
U.S. beauty group Estée Lauder Companies is making its first-ever investment in a Latin American label.
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","iv":"776666d6bc4a2b969d8d2598f2bcda6d","s":"5876a4881c6c0f83"}
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