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Dec. 6, 2025
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  5. CFDA bans fur from New York Fashion Week
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Commerce

How luxury brands can get ecommerce action from deep-pocketed baby boomers

June 15, 2012

 

By Tricia Carr

Luxury marketers should create a step-by-step marketing plan from store to online that is tailored to mature consumers and presented on media that is familiar to them to encourage ecommerce transactions among older generations.

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  1. The Macallan hosts exclusive residency at Rosewood Baha Mar
  2. RH opens Detroit showroom
  3. Versace announces exit of Dario Vitale as creative director
  4. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  5. CFDA bans fur from New York Fashion Week
  6. Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum
  7. Audemars Piguet goes global with new boutique concept
  8. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  9. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  10. Dolce & Gabbana introduces advent calendar this season
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