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Commerce

How luxury brands can get ecommerce action from deep-pocketed baby boomers

June 15, 2012

 

By Tricia Carr

Luxury marketers should create a step-by-step marketing plan from store to online that is tailored to mature consumers and presented on media that is familiar to them to encourage ecommerce transactions among older generations.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Audemars Piguet brings AP House concept to Miami Beach
  3. Chaumet expands environmental efforts with WWF France partnership
  4. Swarovski, Ariana Grande release sophomore capsule collection
  5. Louis Vuitton names second edition Watch Prize winner
  6. Waldorf Astoria restyles suites at Rome Cavalieri
  7. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  8. Printemps New York celebrates first anniversary with LG
  9. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  10. Boucheron opens first flagship in China
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