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Multichannel

Lexus sponsors NPR, ESPN online media to leverage multichannel RX campaign

June 18, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is extending the “What’s Next?” concept for its RX and RX F Sport models in a series of online video and audio sponsorships with NPR, MSN, ESPN and Food Network, which the automaker rounded out with television and digital advertisements.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  5. Louis Vuitton names second edition Watch Prize winner
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