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Commerce

How New York luxury flagships can target Chinese tourists

June 18, 2012

 

By Tricia Carr

Cultural training is imperative for New York-based luxury flagship store employees to build trust among affluent Chinese tourists and creating a custom experience for this group of travelers will help marketers gain brand loyalists, experts say.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  3. Audemars Piguet brings AP House concept to Miami Beach
  4. Chaumet expands environmental efforts with WWF France partnership
  5. Louis Vuitton names second edition Watch Prize winner
  6. Printemps New York celebrates first anniversary with LG
  7. Waldorf Astoria restyles suites at Rome Cavalieri
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Natural Diamond Council introduces World Diamond Day
  10. Farfetch latest luxury retailer to launch on-the-go visual search
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