News briefs
June 19, 2012
By Rachel Lamb
Today in luxury marketing:
Temples of luxury: How premium brands are using brick-and-mortar to maintain exclusivity
How do fashion houses like Burberry, Gucci and Louis Vuitton have it both ways, offering something for both the aspirational customer as well as the high-end shopper? Through an intelligent bricks-and-mortar strategy that includes select locations and painstaking attention to an interior architecture that perfectly expresses the DNA of the brand, Forbes reports.
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