Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
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","iv":"6d51b6c2e559016dc16be60b52e21efb","s":"b53186fc99b82281"}