Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
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","iv":"fce3e1c5fc4adc82e5901615e683cfa9","s":"86843d93c2405e5c"}