Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
{"ct":"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","iv":"ffbc21ba94ced454580ba67d3bf3649b","s":"2aeed1ab4d05b682"}