Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
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","iv":"d8cf6b250731ca0a556ce8dc75fda9ee","s":"27e4b1d9de0ed8e0"}