Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
{"ct":"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","iv":"0f1e4b264418209e9c41a9eddc9a0662","s":"f6cf08d7f17d8cb1"}
Share your thoughts. Click here