Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
{"ct":"bXkL0q1ak+2VP5Z8qiYPO7PshgCgkKcYzL65om0F5MyRenpR4xs1aoCwaOqkIjHhvg6WBgexbanGXn3nI07UUBjR+4TH3RbU7PSuCGm4K\/Z7Ev\/j45qkKyg8XBV5K1kMuomGoeZtjG+wOg6byAKHGugTyUgLSDIqCiAk1vOr7IwJ0XI9IWWUmI7v8vfZAwc9rUst3BpsC\/eGFSkWFAPBjSyFW1eLyyhbmnbvj7aM46N0p4l55i2jYewlDX0LBXIUaqtqHbOpLRlGA0D8skyjIZcK99esIfIDtYPLf0PMOI+mSElDrkPmbtMTDsUxzJSeVpu+0M7AOpTwDrov5Syxb5AX4V7TeiMumQ4aA4Sh2LtGjQ4dRV8zNfNEGkPz13\/Pv3oNvGQMV+MuHQq3OzTCkeYWAROBh1xikNUDF172KYiGUYIRCCsVx\/loZYbOPe4rQN\/ka0j4IiQ8nj0aCRppD08EurXfR9CU8VAsPZj+nTgFgGBh8I0csKKGXO1OdmGpi2Sm2560xHd0EHFJ1o7gRPcVJA2dNpwc2FSBjFv07iq6wCCqVa711wHFBcDdmcHpTIlkLo89CNybo66r6WHH7k651M1IX8a+EkOqP9FGs7FGJu1D8k\/aSum3jjLzDHlridbDQ\/SOqKe8kYpMB3DcXjqYapzIrJgFXJfLsEEsUQvhAmYO+sXU7Q6NI8O+yov0XttgZ6Ch8LjINvbMMZB+exUDgcsN8TECv51M\/OAcjvUo79aGwKIOJXWaosSm9SSngZHpflWfB1pU34hMMlEGtAN\/CZFnvQMYLJGnQoUwWmKyyi8zNXujskm+AKZ+T1LDNdkNQUBqUAD2SCD7KzsEA6MSSlt+w6wt84\/bTXzguV7aHf2an9sI7\/UY5VGK6W+gzajKR7UZqeP0f51DRMiHW2RVWH8kY3cm1lI+XQj4L8q12hcwTSQLZ1mCqMXCLK73o+Ysjt\/PCyF1Von8OiXgOOn5Ew6oPzyGsdXR4rutp1L2Wx6ES4zXZyXzWcYxK1JQI\/TGK96hGeV0OpqI1+PiSR5mC0QZk23Eko1feLk5fh4llv1tCS3p97MgzyW7doLSQiS5eaKhr8GAIufD2LIio2Vjgfkx+ZuN\/SAtGcmcI\/qwB5Elf9+H7c+pm+IcgMhBxF5ShWFJnHsVZXOaAwanPdkghsxmK\/Y1reAuMTdxPLwB3Gg\/SaXQEZ0DsDdsAvUFh2b5wU+bubzj6YhpRKdftCyQaGEGKmJLNckMsj6m7QUcq\/9ItWXxwD2BQZ5MmybrJkifa8PT8E30z95jIIQyLMooBEmB8PfXcHJ5zDMSLEcUcz1Cpjd94v3V11ckn0JIpXNI4HZ+MwHr6B5Smqr95HFauyOPAaD1yWDcU9h8dUIocGiFQ9v+DX1+R+13sgMGUGDb2UiPu5NLcaj4Lt3hDNrbbxknK\/u9SOiV9wfca6Aul6diEfg9+XpHI9VO+JhFR6PEp83v\/xIYjfKi23xKaDKNhBwo3hVyPRDjXnKo9xmfvNBqKVruJL1SpoR1Kx8Uz1MlkzwiUcHbXQnPcIDavz+fUUk1l3C0ladW+jQ6k2WTiYhH7wtLSxezcXqzVavlPOFSR1hwzSZFjFYrtBNVQPIzJ5miOhFmbNWyToKYvLLScndA00Z1ovqq7R0+mMqzl7MN4mzMemD\/m11SMm37JDo\/oqzhw4oXs7k5CO8TQew3FKuNmPIxNAma0XrRGGaPnLEMZwqwhluG5MrMWEVyHm3xjuxzkIq4c1RMlK+ixCHzMZqZrlROu0c0pFYee\/VRUXZZaoChxtCY8FCObh0JMrpwVjc74s2bt8c0CDqeJjvZ+bweSjFsG8FQA+ygRBxt3sQ6p\/isYdDT5rdgGz+CTZEaHMVbhnT8eumqBZNYgo+VkCJfXNt0Qep9FF\/27rZjeKLpMAidzsHCH9naPcr0WSx9VTy1kpUiuPfACpYMW3TnPZbeGkuBroDWeL52jiklaPPu0MPQvItCe1hehBhyvdfY99FCNqmhgrViAOeQzB+gwzrmFcrbuoSkJkWOwnTfELNkCKscuDbBe2bPR420YzF2ReRxLGkr6eLi6DMqp62nZ38WRPeJLs22vuBF3dFQ1CRhW8MDC4u1LzOEOQDVqHBjoUqqfWa7D1b0WMe\/sMgWR2g2zO\/zg+RoYg2HRACdjAayYGsisyVeFMC\/Y6ULjId+nzNaypiOGdAJVpoeEkB9HDpVEHnTUgh5I2sJNTddx4sZI3DNhzIreXI\/xCREGFrVXkEGxE3JUUZshH4lEIJwdZUBxp2Ey\/\/s9fm2v2V1mu57vPkNaW1PzzegwTfNdxE9RlX+NhSfKYyqRJLgzUKDcpoQi\/LSA+oCqiJ82tcgyDwQtmdkMAxOjxW+rbPxxAoqv\/Et25dc4TIOD68koQAXhtlR43xPz2KjVOUk1Oqbk71J5L3QD3QoFTR426Gm9PgwEohflCZEYrb5si4gNcepeq9Ly4AMikThszKe4xXKu6cogIYxtnu1sLa8zXsy1QuP6eFuirs76x9O87fLgh0llVjdEtvLtCWdGSbPakggW\/lUyctP7IzqtymNMZVcZNBiFesDd51rdF+OaEngI7TuKIQdXEmM0irUbgwZeEb0ut+J5shHVOe2HrWlzpt348eeH3++pwLu+4cnLccDQ+HijDDCtN0IkYZds5aRB2hsmyG+RsqjPs\/mMqSvM6QsRMt7GAXms\/CPNx+VdoLg2I7iclfkpsk8yEE2GJLF4zFYMcOsl9g7lut1Y4J7kFVgZv5lSb1dwtUHHm5Mfu1BLmG4eD+uo2vyGKqBuTSmoawxwADw7Wngr\/8GIFa82SGY1delMptNb1RPBeMwyDM2H8BV3F\/xLBzshXXW\/KFXWL4EaqCqHcW5CXNBBdE4JvUS8eaiXpIbBIDdnn32H+kp+644ootJcSI+Ch5S4dc38tQ+SBogrwtyBRN\/+ZbWEFQKiRwm0YDS6KuxyBm6IKJbSrtJ\/dQwPjQ5HQLhZ8xMkHc9QMkOkH2uagqr3gHee1dAmRmi1Ih8Z+O9C4mpROsGNVGr+ESbkNkx+wK7TSrf8lpKSb\/AvBJPPVCDpWt4+T42kLNIgeQcI2Ue\/c5K4+CAgyfr5S3NCB3tUowH29Vp0+RjWuUMab7ohAoGYk6u+OPeYM32xfWfjQFEQnwnc88NcdRml\/KFxmQSpy\/4Nzbe3Emrh91bW4yBvSMU7tQUGo46FSV+toeF29Rr03H\/f7bkJdidKgtoz5rmNUaAkeiADlDl79Eu7YwVU8gqPzd4QBzMqsH1mUgYPQ1GQXpAHb0mWJ7ZUVvmRbnMDpaEiVFahhBOQRF59ipT7GdSH1mVTruLNQ7QiOv8fK4Bq3JIoIOj8NOdaEAedes02a4TOotK7T+oDxJTsK2ccNKMnKBqi5F3v9woYAn33bQ9ffnePf+BHqcJ5W9oX7KGnw8gWzDe9AmpnO1LnphhHM4dBqOlABGO5Sx+AvczHwxz54wZY314T2wnY9qrPvGxDdf4UvhwbgVt7DlSOBgB\/+aHljbIYPxDM9noAh3D\/stYBB2NqWXi0D5cIvFbpScsaxqKzpl5DAcLy7jWVw0H5ZPhOl0dFaUVCGG58p+uCMEg5BnFgqv+rA20uW7Y\/PtEjenjAWK3kqxEsB48A80Rvcsgp1otaWiMuFKM0+BDgnSLwLY2KxNCCxK60SpXZ4NFpdrPv9XRJc4UaY4nIw5kcbzV5u1TryLaR4pu\/nl8\/E8opn4KgckyfXiZY+RaKRrLlx\/Lkz6JplF0aEQunrhWtyB6iA2Yim1eNhwKuwq3tCLoNL7BpgEn+cy8iazcVOu626JSyBBMoJSYnEDGZQdGC2dZNVT72y77doYstnfWXgaE6vXIMO4vfWgvVKJZacC\/9kLd6SfmhuFW88oUQec\/2Pxh9xGugDM1nhknNmTdxgP9hYtdAsCrlMayqXJ0LkWwJlW3l5jmewQjcrUDyMRNUrvnXOblyO1i2WZZHZax3kQ9OdU3\/dmyTaLtf2k8NrEz1vF9qFVqOIKsRsgbqOGVoKVPhl5XKPr5779A0iafTI5j7ysxHq80qkzkMyCcOwhqatC+kTIUo9c6TyCluT+gYAPliGdKzyqR7CBj27D1jrK2+6aesMLke9NV7NcKRpJB4ArIu4aFPvxTR0pN1GBfeq0RM+4GQmr0YOjMTS\/Yi\/l2f9Yd7RPeJ5+7yjkZuPUgY1F41l2QMhRwopw5y7on4s88BWypkNNwgdAVl6uCXt7pHsPkm1qlzGJir6gYkhHRQ6FtDIDQ2WnEZAIEOiuTsreXb\/8ZMb8Jd938BJRBzYJ1jbGSPR4grgDLtXvMf64BPyDtEjrOy776+Da2eVwHnVECA4mcGM2IfiygNd7fnNMPQqw26IMR12ShwhR9z14fx+7adUNAiaH9qhVpevy3m5CFBXfBvmuNjLqkW\/55hECRJiVqDHDuH388cVZGnSWI130MsVMOI1T5CLXE5XYNAKHiN+nQTmlwt32sZiC82fGGXV1tjwFp1vGWB1NpLRQme31rp0N497tEGOllkC70gQL6fGsLMSKhHmM3I4tbARvVljqG14NHLwX7Vo3C2943pzc7aA2Zkn0TEOXLAiuKcSUXsPGD8lD3VhfhbdZx\/0j+Eq2BTJEUqc7dYIDgbnqTbBLzMwqnZJ3gj7qEUoXsYO\/fikD7BLZzb1lMkd3dIIcCp4ScS\/DJkuz\/hPgFcxQW7Lykf37RhEKFgtMbelijbDXrEsGYxecRznozzJtEhGXdhsCSdqcJcIBsnmQdYojpR0vzQFxLT84aKZ44Sdn8VUMr5aujZl+ndYhfRGcmbUFvhxcStnUNL7b7EY5pyYOQbmKQxDjCgLEoC+RPMjr3paUErzogNJXT36xToUjvK5ngfS431UCYAhAXDtAohZoCm2lltcvUTrlGsOmWUhUf3ez21geZPgRgww2i7fp\/qblNB5eRxg6XRGqW3iw3cceNcLhlUU8bESx1+Pdkwl0nAw9984rdOfJqOHJnk0Rnj9rXGwxtWTEBoP2kz0aL84MiXNFV3nNLpdSm\/LXPgAhFNGkBFNhfAyGraxmnrVIRbX5Gmoq\/GT4Vp28gmioGb6dxtOYDK5S38Q9GHBsg4vGlLNPbjpRpv+aK7yQ2BzXUZ2kiOJQaDAgf8PGcc3FXKK2BL1val6uPvF+dhxno0Iv8oErOxcqAMq3VRFoJiav8V5D1GmxJ9kF4Yan\/pqzh3AXsS4z+48ldxS5f0tzcATRtIsNUe7YlYcPo54K+8O9D9mQDNy+QCy0lXn+c58c1rAuBxhYlFHRRcKso4esyIZDLJryyZ2CMbxfkpuBG8W8dbvYJQXgPd+Q5ix2uSbB1TzT6CBCpHn3wiRsG7Uy9vvfdiUlembcVGm0OtVYwRqQEa9\/XHfrhQITRuqDYLShGJ0z+Z0Nba9PrRq4HPO1Tl5Z0Dbg6\/L4yhgOqhTJf4Oiw6s9iS1JgDgZYAt\/w870KBBeFFEUBy5aZlq1eFuvRdgNRzkyT9cQXCGIn9LHNioNT7l7ahdGHFpQ2g9qr26MeNrIO09j\/JJxO9foW3yKPvs4vvCqErT369joG0HGmmFMYLFYX2BvsMDWg78yDJlw6WYcFGsG5p4nFjXhzDpmNuYm+yUauUR6eSzokq2y9uxdME2Q\/wHfgxPV\/qU2J8pNUYE4fboxIruiHxexm0LSWpkarV54ZoMcIWjPU+4q1DyQh5DiQZ2HJub+LvWcVpf+IHPnCiKqfNivsQT5f+1v8hIqfdzocvJWD87pheswwntSYucdJ\/nTGX+lLQozE9yBbp9aM2CkEkg7+6+MGCayqE+fNMFVFkw1k702sfwZMMAUNagNFIWGTFuJFydZWDf81nhv+TB5UNxIl5vfAfCQXexs2zYmMUxX0bKyA+kCFtfHCtwpdj1PgnKOqmet5kR5DEZ59E+yhwtJXiZ6NpLNjAwQfEQAP7XXZgcbs8fz6EhD8eN\/cA8Ab+Hvrerhjh+G2e9mrqPtF1iuq5fhas1uti5bZMcpcPrbzml2H\/eMe6+0tOcO4ElIlclUxW1Aryv88WE\/RS9G1+BsuIDLJERENw9JGNV0ttaLH+eE4BFJBjyOjNZLxhz2pyVbzFZW0DmJxOyOp+Ot41CyX9MIlIiko6J6HR4sfEy+hO7cFBlNRd2Rx\/UXlUV\/L3eX9ORubMUokyb8RWu9eN+\/ZEHFf0iYtdXIuOzsryxd1upTGDk0GFh1PVndC47b5HLMNGf8+N+JZEdpcLjOsNkBczFJTmng2PprNPyJMJvZs64zD6chGq\/Lfu53X5+Baz6fHAvRCFAxbl7OwfpgemOUXqEreMPCSUHnlG+IMd217zRG0lFGG7AvZ1I0mpxTN\/0GorQoh7w09UJctZdOigRmKPsdAOPYRhGJM4HTNUUs8wTpBvE70lA217a6P9nn6vuekwXZ+O\/sgATdFA8eSAQKxVGxRDGUa+T+ExhXMK7vR2e3SeqwDg5jXZVjAsmXKVn1k0+qf41s\/dGhtePYWpd5x6iWwQFYspUWUN+4yk5\/HqLBLqJBTzwwIVxd7MVE3LgTV+YEazaD4YBDRrWaOImjP4Sp7H5lxb4stQf5bfjP27Bc5cDk2vvupqHsVTVxmxPHNHvBHYYPxbnyRmpvq6jV+N+GH1TygXNkrSXTpcSquV7nqBssFCPOcrPG7CccpK5pSe\/RD9lMd3pJI4tgEN9J\/OxcNjyR1JleR9bfQUYcGoHr9kA74NUs\/MwSYAIS3K5JCSis0VKk3ptByJs+lVUQt89cwp9frHcyKDQaIVaLIPGHIe+tt6EniFdgSuTxgB94cyvLrOecZ\/VDbI\/AZmoeBIhbOKvQLJO\/rX2MSE4Zf46tZ5DQsW6PT7pJHrKuLhxcHkylIQKalh8QNeanj9vmvbixzqaUTP+CIQyb06BTllpyb\/XE\/5mQlGAFfW0Z5dJSMc8GwwezEsEvUJm\/\/8+Z3EDVuklgQlBcCmGRh04my1k+4+aS\/FH2DPidJYWr+S6hR3ZAH\/kJqsfhtN0qOuuxYaZoIXcfCnGy18Pw+DVAeWCHCnleVuVPV+uV3EtaLzgeZ5MCAOCMJKeLXIVTwQl04hoJIRL7UFd6u+hXyHDPsRztAmUCyUo72uvrEW6n0momj2eFWJXc5EGofKqWIeVKCuRxYSDrw47BT5MxlE7pk0cd6ZZNez8ioToWBj7GmhTxrPaHGPwyzVuRlt3GorxlFS3P4umRcL5jW+7zBM2NhTjkYi1AtWTqDDMrThRFDzM67HNApYhh+udBcXX\/6uPAvhvffFpILFqvC\/apNxQhxVWYrVtjrPrNaHzVIRXbzZyNZc5S9KLV5x7Y3F3xyRiH9CN0UIPOopntCmjh8rLm03KcXTS3KDydeGXNv+wH0sXupU+p4cm4aOOMp\/IHBViX9Vs7jdr\/JFztBX+Kg18er0Vd82eo1\/kIUv9TJHyA\/bTrAvL\/9NJ8x64VHNEyXTrBwDmAach3wuUbMdAaZle7j3mUarRiy1mcXevf9j6Uu3QaRM7yH8pto0P484yGokxmdqkUCJsqMQ7h77ofrNHI8\/bh5862bcAaVW66FKf+YzQfxwHeTVzYdLUnJlPWw5fagjQ2MdiaOJEMmmjbFsqws3R2FSj8lGuXJQTvj5Fjb1RDuVHCANnGb6z4tn0ZLcHOvoDPQqSBhob5VxfN\/DVwgQsWK7DcdCJsbc1s7aelElz7wv+hnjxizkOX\/2YFroUvlPQa5L07YrQoTo9VMN1JpclxWITIkeVAuHF9U24\/8aGxk\/JJ8xtxVuk2Sj9nImmuzBvUMqnttAoQ1ZdnQ7sP9XJnZcIvsP0zQR+V03y06oxxbYYFzi6sCaVMHCAfkg3DBKm35\/VIPzDtRNlchgqY4rUWWCFh0WMWG9hQbqV4EXo14xLTfTi0lU5deYOuWTb\/OLEe4MZ8ZGU7tl56L6sN3AfotIAcc6XK92uveoUmihUlkft3PCMXrBdxkHiWk+8u7MQY5n4nuyEPGLIyegIbUfm3CGJsmI1Av6AaHEeETnT374Wsz4oNMdppRRYZJn3vrhVXdQ1HcVtbm4PJ+TTEjlTyVuWkX58TEjGGeIAK4fLhmRGC0ieBgaMafpnA2LxV7trnM0gdmqMufVMSi9dsT6ynDRS23uv6NHJwlJesZMs5TgJTkOjt\/yOuUoxMFVQI3rshYtSu51vnAkBO4lEUaohJ2JrUjeDWmX548pzZ4UlzaqaDaLA1OehauNMgw83BsYyHzFbIpPX1d0bKRbSsRoq9QDuVQf3\/kWAVIZQTGM+cGgyoF7wfk45W3csNZUlt9Dj\/TqEyYad8T\/dSlxbVELbWnkMdftyunr5K1or\/AIcEPTDGzRmw\/Zehhtjxq+Z38ZVvsu9pDdZ6ze7yob8eSjF8VkFXRXovPlGm38GydPWho4NzRtOHuOkOWdBRf5DABKi3C+8zAc20ok270ANpXhT9BaxE0g2uRZHYBhYOxiwErUnw661ZkuywjdbtCVXLuImwR6ll1hgFlBlRr3BAfrMA\/UkbWPGb4OTajLhlAAqcPk5AIAMzfI1pPsahZWfTAHKTDJ42H8D6jx+woIKzgZBlTqBjxyRjbcSGnrhnRElVSBlUnbazhlMXjH0yCdpZWy4XtqTYYcnEHp5SDng3rQkf4euFPGMIvjWjhuctU5EXga3UiJrpkGxH6e+d74RkH31Ndxl3D+hbA5LAAbKCDeKoVa9SpskuxwUc\/4qn4EMnl6kE5WSjZDwxulpHbiz\/Y6jdJ2iZBfhdiSE9T2nSO5k3\/RkxuiqtkDg94sV5sn1EkJBPFdF7ySHvjf51UvYhsII5c14DbmWzlNIWzAvj+Z4llYGOss5F66W62QJ+BHlZV7lKumulUkRR5AKe5ONKP1gwhNJM\/L6W86MNgBCLCuqJ8170EjueTPVqk7VB6O\/uAP2r6PuwONroJGV0oPV+y+zg5BkZm6s4MV6mtiw6q0lcfgRx24q0rKBc8TMuxcxvnpbVluYYeLp0dakGDMl2NlP\/Q7lxK5DbfdrepYQcAo+9E3jSgrvq8w4g9r\/+5tlzlyZMHRRHQybZ1CeARxvDvnAOr1V77PChPvqbWc4fYqOq2Qq\/XqqBWvfsVWaCkXtnQd8vfxGM0JfdbMQn\/9\/UsF4V1VJzkJ1x1k3xwnbnOUw1FNVr9IOgYh2GLFWQ3BwjK84AEmXA5jlcq+jUeQsXH0bdLzxd0SVIwtWMLvvaGyMjYksMGp4sBSf0LSd+obPQMUb2n2OLtKlhbmed7nQkk35T68WDSlt8wdhuAqMHDaUhK+XkVc+xSsbjhS5GtrdU7u8wqq9073VTc2bPkVkfxQbHOsW2bhF5N8ThQyAlf7kaBc9WYA+xO6QCuFVeRNQAHI7p4JVPFxQ7c8F\/bN4OsG6QTYiHsxtqlYpxYVnu2hstZlLZMNUWAaTWBgDweW+hOcJWM8ABmbhcViVd46bEBOr1nEd2Duu\/BmQxUJsA7zoHWAO2jZfBzbJarF\/Vfa53qAnOFpWEmGBb48e3IztEvo0YqD+Hh90UKxBkB+3MQbOZc\/A4G6l36x+Ydh4Pmx+L9PyrP9S6IbF\/xA6871MovJrT85flv117GmhbVf54oiHLGudhbhg\/aCaU9FrtkmaGmHQsdCWgHhXRj8yIpV7bjuSK\/Ve3EmxKtH4kyAWGwVI8aiJSUEprflrEeA7VOWyZ2Yu0JvYyDfrN+iJgyb8GjUUIrl8XSZrwMPwvNXp3YGuiyVmZx0lL5Zm37YJpeaHp6uB9dxR\/dNTxEDAO6fl3tM9YtEIEmSteEIHR0gF24MHEWkofVNUbLf7KOxo\/D5QWXHXj\/rVuaKXtEMTKMN1chtAxyM+q7nJQsY5VT8juuG29O\/60k3qgC3YZr\/+g4VZ6U+o9039QjFw8rLtp9X36Q1vZTTRl3rFLGtTl4FGbxYjjMUNb3cCuISD4+hdUkOWvtsChtaRnUc5URsuyv3xubEwuY62twwaoOhOhzFNqCo\/HNmTFIqQarDwqS3iRamYQSsZEnZ38Y59oy2V1g0xneK4I338dDy4pGzz\/WU2PsgRuZWg==","iv":"fee3f6b6d4a494f4c3caf27cebf09833","s":"66ad26cf09581dee"}
Share your thoughts. Click here