Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"774f8c4571531bd9be56a26e55bb7b28","s":"580cafc0e0e71587"}
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