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Mobile

Mobile intelligence paves way for spontaneous commerce: Forrester analyst

June 28, 2012

 

By Tricia Carr

NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. For high-end fashion brands, wellness is the ultimate luxury
  8. Brioni launches anniversary capsule at Bergdorf Goodman
  9. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  10. Dior dives into French Riviera with escapist fragrance
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