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Mobile

Mobile intelligence paves way for spontaneous commerce: Forrester analyst

June 28, 2012

 

By Tricia Carr

NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.

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  1. Off the Cuff: A Q&A with Assouline's Alex Assouline
  2. IWC Schaffhausen celebrates Mercedes-AMG collaboration with new watch
  3. Top luxury campaigns of 2024: Miu Miu, Summer Reads
  4. Kering announces fourth sustainability awards in China
  5. Bugatti Home introduces new collection in Paris
  6. The Peninsula announces art partnership with The Victoria and Albert Museum
  7. Richemont closes 2024 with 10pc revenue boost
  8. Luxury Unfiltered: Why ultra-wealthy clients break up with luxury brands
  9. Top luxury campaigns of 2024: Christofle, The Match of Good Manners
  10. Loro Piana explores Rio de Janeiro in spring/summer 2025 campaign
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