Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
{"ct":"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","iv":"613f9308446eb3cd1e3bf7b1e865ae25","s":"0c81a08fe332712f"}
Share your thoughts. Click here