Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"50ec789de2e590dfb96f6f47b3a3cad8","s":"40d2214d5058b99e"}
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