Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"ab9d0b434911c8452aff38d8295ec9a6","s":"8d06b33ad00f8b45"}
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