Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"f17542d0c4e44325e269bc606ce502ed","s":"2a039ebb5dde7cc4"}
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