Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"e30416410474a1a730432beed1db3b18","s":"fce900d2b71b3db4"}
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