Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"00e88a3ddbe75d3b5d467fe805e412a0","s":"4d6e977f65e1a5e6"}
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