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Multichannel

How luxury brands can translate Harrods’ localized strategy

July 27, 2012

 

By Tricia Carr

London-based retailer Harrods has been spreading its localized marketing strategy via in-store and digital efforts tailored for affluent consumers, a strategy that can be translated to different markets if done carefully.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Laura Burdese to succeed Bulgari CEO
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Exclusive Resorts purchases Inspirato for $59M
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