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Multichannel

How luxury brands can translate Harrods’ localized strategy

July 27, 2012

 

By Tricia Carr

London-based retailer Harrods has been spreading its localized marketing strategy via in-store and digital efforts tailored for affluent consumers, a strategy that can be translated to different markets if done carefully.

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  1. France welcomes first Case Loewe location
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Versace announces exit of Dario Vitale as creative director
  4. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Vhernier enters Asia with new store concept
  7. New film from Moncler marks return to Winter Olympics
  8. Hyatt names global lead for luxury brands
  9. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  10. Fendi reveals holiday window displays
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