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Mobile

Mcommerce is No. 1 differentiating social experience: study

August 9, 2012

 

By Tricia Carr

Luxury marketers' mobile presence is one of the most important touch points for a social strategy and, to keep up with the evolving landscape, brands should be looking for ways to differentiate the mobile commerce experience, according to the 2012-13 Social Media Guide for Luxury Brands.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. Dior dives into French Riviera with escapist fragrance
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. WatchBox looks for growth in editorial integration
  9. Chanel unleashes ‘From Dream to Reality’
  10. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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