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Mobile

Bluefly.com offers mobile coupon via 2D bar code in TV ad

September 28, 2010

 

By Rimma Kats

bluefly2Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.

The online retailer worked with Scanbuy to incorporate the bar code in its "Closet Confessions" advertisements, which launched on TV network Bravo’s various platforms. The ads are a series of 45-second spots that feature celebrities giving tours of their closets.

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