Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.
The online retailer worked with Scanbuy to incorporate the bar code in its "Closet Confessions" advertisements, which launched on TV network Bravo’s various platforms. The ads are a series of 45-second spots that feature celebrities giving tours of their closets.
{"ct":"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","iv":"652b5146e3a93637ccb431a804d5f52f","s":"85522245d2e691ce"}