Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"c20a6e06076ab1c872b2d5df8660471b","s":"5a27c6500a3c3dd1"}
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