Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"ef05a174ee7042b5134798b85cf4fee3","s":"190fa0b773609a60"}
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