Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"8d9eb008b525f64d920b1a845675e629","s":"43eb1372efc291cd"}
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