Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
{"ct":"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","iv":"7890ac20aa4bff245c3bd975f6b967ea","s":"0fc43be9f07b0074"}
Share your thoughts. Click here