Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"8037620a94b42f8ab9dcb250b3b57a38","s":"0d291d51f2256772"}
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