Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"2821d72c76bc8af6e3063ac44d7680fc","s":"2d84d550cea10757"}
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