Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"1051908f34affa51f3e5aadf776fed52","s":"04a9387a443d150b"}
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