Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"e47d46408e29f724cdfd2ea457ad2d64","s":"c121e457cf98ce2a"}
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