Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"ef2f138b92c78ec7ee3de0a2e098b100","s":"376a39f2163a2b20"}
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